Today’s consumers are attracted to brands that align with their personal values. Nearly 50% of U.S.
consumers now say that they are willing to change their purchasing habits to reduce impact on the
environment. The shift to being “eco-friendly” isn’t just a trend; the relationship between consumer
values and brand purpose will continue to strengthen in the future
So, what are some actions that your firm can take to improve sustainability?
Creating an eco-friendly business not only benefits
the environment; it lowers expenses, increases business efficiency and improves brand
reputation. It is important to develop an eco-friendly culture by first educating employees about
sustainability, followed by implementing clear steps to utilize eco-friendly business practices.
Create an Eco-Friendly Company Culture
Many large corporations publicly pledge to
Work only with suppliers that adhere to certain social and environmental standards. This is
generally a phased approach, where large corporations require their first-tier suppliers to
comply with certain standards, and those first-tier suppliers require compliance from their
suppliers, etc. While this approach can be difficult to monitor due to the depth of many supply
chains, it is critical to establish clear expectations and contractual obligations related to social
and environmental standards.
Adherence to Social and Environmental Standards
When establishing long term sustainability goals, it is important to
include both major suppliers as well as lower-tier suppliers in your overall sustainability strategy.
Assign a dedicated person (or group of people) who are responsible for extending the
sustainability program throughout the supply network (multi-tier engagement). Create
awareness, ownership, and drive results.
Supply Chain Best Practices
Connect with an Axidio practitioner today and learn more about how we help our clients enable
sustainable supply chains.
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