Digital omnichannel supply chains and strategies allow retailers to provide a continuous user experience across any channel or location. AI tools like Retina can mine data to provide true competitive advantage and maintain intelligent routing to determine the fastest and cheapest method of shipment to meet consumer expectations. Retailers will need to invest in tools that can convert offline and online customer data into strategies that support seamless, omnichannel customer experiences across touchpoints.
We can expect the 2021 holiday season to be both bountiful and challenging. There will be inventory shortages, clogged distribution centres and overworked supply chains. Consumers omnichannel preferences and demands for faster fulfillment will keep retailers on their toes.
The keys to success for retailers will be smartly managing stores and online channels, maintaining the correct inventory, and completing orders despite persistent shipping issues. Curbside and BOPIS options will become important, as will personalized, omnichannel experiences. The good news is that retailers have learnt a lot during the pandemic and have become good at adapting to change. Though supply chain and shipping woes will persist; shoppers are ready to make it a very merry season.